Metaverse and modern realities

by MigS8855 - 24th January 19:33

With the help of modern technology, the fiction that we see on TV screens and read in books begins to turn into reality. AR is one of the representatives of innovation. Holograms have started to surround people in the real world, providing a new experience, now it's not just fun. Augmented reality is a great tool for business development.

The Magenta Favorita company's developers create augmented reality apps and software. Let's take a closer look at where they are used.

Augmented reality is part of the metaverse. The digital world has gained a lot of popularity over the past year after Facebook's rebranding of "Meta." However, this is only the tip of the iceberg and it's not just about marketing. Such a development aims to break down the barriers between the real (physical) world and the digital one. Due to the ability to display virtual objects through augmented reality, wide opportunities for the consumer and business appear in the real world.

AR is a good start for anyone planning to take the digital experience to the real world. By applying body tracking, faces, improved definition of scene depth, various corporations create filters for cameras to achieve the desired effect. Geenee AR and Ready Player Me work together with a single goal. Metaverse uses avatars that map real people. By including the character in Geenee WebAR Builder, the user can add an avatar to the camera. The software also takes into account accessories, small character details in the form of NFT.