Types of Customers and how to work with them

by AgataB - 31st January 20:25

A clear, accessible and simple way of segmenting is to divide the customer base into three types: "A", "B" and "C". In Oise Trade dropshipping we follow this type of categorisation, which gives managers the opportunity to communicate more successfully with customers. This classification helps us to understand our customers better and, by increasing sales, to work more effectively with each group.

A-customers
A-customers are the company's most valuable customers, the top 20%. They usually generate the most revenue and ensure stable sales growth.

B-clients
The 30% of customers who generate around 15% of revenue are B-customers. They require quality service and a personalised approach. To keep B-customers loyal, it is important to keep in constant contact with them, not to compromise on the quality of the goods supplied and to offer competitive prices.

C customers
The lowest-value, lowest-volume customers: 50% of customers who generate around 5% of revenue. C-customers are the group with the lowest value and relevance to the seller's business. They may be occasional customers, customers who have made only a few purchases, or customers who rarely use the company's services.

The segmentation and division of customers into A, B and C types is very relative and depends on the sector and the business model. Oise Trade Limited's specialists take clients' businesses to new markets.